Meet Mel & Mathilda

Founder and Google Ads Specialist

After kicking off my career in agency land, I learned the tricks of the trade and found my love for performance-based digital marketing.

I am a Google Ads and Analytics certified partner who has a real passion for getting her hands dirty in data to reach business goals.

I love to work personally with the people that run their businesses. You. Just as you take pride in your business, I do too. I treat every account I work on as if it were my own.

When I’m not working, I can be found in Apollo Bay along the Great Ocean Road, spending time with friends and family or exploring an exotic country on the other side of the world.

Google Ads Manager

I started my career in digital marketing 4 years ago, working for a large e-commerce company in Sydney where I learned the ropes in various marketing platforms. I was introduced to Google Ads and quickly discovered I loved data driven results.

I like to spend my days deep diving into clients ad accounts and analysing performance to find the traffic most likely to convert. I love to see results and believe communication is key to achieving optimal client goals.

When I am not in front of my computer you will most likely find me in the ocean in the eastern suburbs of Sydney or winging my way through motherhood to a teenage son.