Meet Our Team

Founder and Google Ads Specialist

After kicking off my career in agency land, I learned the tricks of the trade and found my love for performance-based digital marketing.

I founded The Ad Factory 10 years ago to help people grow their business with Google Ads.

With over a decade of experience in the Google Ads game, I have worked with over 120+ clients, both large and small, across e-commerce and service based industries.

Throughout that time, I’ve managed over $5M in ad spend, generating over $58M in revenue for my clients' businesses.

I love to work personally with the people that run their businesses. You. Just as you take pride in your business, I do too. I treat every account I work on as if it were my own.

When I’m not working, I can be found in Apollo Bay along the Great Ocean Road, spending time with friends and family or exploring an exotic country on the other side of the world.

Google Ads Specialist

I started my career in digital marketing 9 years ago, working for a large e-commerce company in Sydney where I learned the ropes in various marketing platforms. I was introduced to Google Ads and quickly discovered I loved data driven results.

Having started my career on the client-side in eCommerce, I bring a deep understanding of how brands work from the inside out.

I like to spend my days deep diving into clients ad accounts and analysing performance to find the traffic most likely to convert. I love to see results and believe communication is key to achieving optimal client goals.

When I am not in front of my computer you will most likely find me in the ocean in the eastern suburbs of Sydney or winging my way through motherhood to a teenage son.

Google Ads Specialist

I've spent the last 8 years in the digital marketing space, working across Google Ads, SEO and website builds for businesses of all shapes and sizes.

Along the way, I found my real passion for helping small business owners actually grow. Not vanity metrics or pretty dashboards, but real results, profits, and customers walking through the door (or clicking that buy button).

I love the challenge of figuring out who your ideal customer is, where they're hanging out, and how to put your business right in front of them at the moment they're ready to buy.

Every dollar should be working hard, and I treat every account like it's my own. I work personally with the people running their businesses, because no one cares about your business more than you do, and you deserve someone in your corner who treats it that way.

When I'm not behind the screen, you'll find me out on the bike exploring some unpaved back roads, or hanging out with my family at the beach, in the bush or a local playground.