Olivia Bond is a premium Australian fine jewellery designer. Olivia partnered with us to launch her first-ever Google Ads campaign for her eCommerce store. With no prior paid search or shopping experience, the goal was simple but ambitious: scale revenue profitably without compromising brand positioning.
Over the following two years, Google Ads became a primary growth channel - generating $2.2 million in revenue with an exceptional 38X return on ad spend (ROAS).
Fine jewellery presents a unique advertising challenge:
High average order value ($3,300 AoV)
Long consideration cycles
Customers who demand trust, credibility, and premium brand alignment
Zero historical Google Ads data to learn from
The brand had previously relied on brand reputation, referrals and organic traffic. They needed a scalable acquisition channel that could drive high-intent buyers, not bargain hunters.
We built the Google Ads account from the ground up with a focus on quality over volume.
Rather than chasing broad traffic, campaigns were structured around:
Purchase-ready search queries- High average order value ($3,300 AoV)
High-margin product categories
Carefully segmented Google Shopping campaigns
Zero historical Google Ads data to learn from
This ensured ads appeared only when intent was strongest, protecting profitability from day one.
Ad messaging was crafted to:
Reflect quality and exclusivity
Pre-qualify customers before the click
Align with the expectations of high-spending buyers
This significantly reduced wasted spend and improved conversion quality.
With detailed conversion tracking in place, we continually optimised toward:
Cost-efficient purchases
Consistent ROAS targets
Scalable budgets without sacrificing efficiency
Smart bidding strategies were only implemented after sufficient data was available - ensuring stability and predictability as spend increased.
Over a two-year period, the campaigns delivered:
$2.2M in Google Ads revenue
38X ROAS
$67 cost per conversion
$3,300 average order value
This meant each sale was acquired at a fraction of its revenue value - turning Google Ads into a highly profitable growth engine, not just a traffic source.
This success wasn’t about aggressive spend - it was about precision.
The account was built specifically for high-ticket eCommerce
Traffic quality was prioritised over scale
Every optimisation decision was made with profitability in mind
By respecting the brand’s premium positioning and aligning campaigns with buyer intent, Google Ads became a sustainable long-term channel rather than a short-term experiment.
This case study proves that with the right strategy, Google Ads isn’t just viable for luxury eCommerce - it can be transformational.
